THAA Live Webinar Series
THAA is proud to offer more continuing education opportunities in 2024, including an ongoing series of live webinars that count toward in-person CE requirements with TDLR. These live webinars, available to THAA members and nonmembers, offer low-cost and timely, relevant learnings for licensed hearing instrument specialists. We look forward to bringing more exciting content this coming year!
Future Webinar Dates and Times for 2024:
Please note: All of our past webinar recordings are available to THAA members in the THAA LMS and are generally approved for 1 hour of continuing education credit for online course-internet by TDLR, unless otherwise noted.
October 25, 2024
12:00 - 1:00 PM CST
Title: Leveraging Apple's Hearing Aid Mode for Growth
Speaker: Oli Luke, Digital Marketing Strategist; Founder & Owner, Orange & Gray Consulting
Apple plans on increasing their hearing health capabilities in the coming months, namely by allowing its AirPods Pro 2 to double as over-the-counter hearing aids. With a software update, users with mild to moderate hearing loss can customize sound amplification through features like a clinically validated hearing test.
As the largest and most influential tech brand enters our industry, the landscape will inevitably shift. In this training, we'll explore the impact of this change and provide key strategies to help you navigate it, ensuring all hearing aid dispensers are well-positioned to leverage the increased awareness it brings.
About The Speaker:
Oli Luke is a marketing strategist behind some of the most successful private practice hearing care clinics in North America.
Oli met the hearing care industry in 2017 with a small group of clinics across Texas. He implemented several unique industry-first ideas which delivered record results for driving upgrades and online growth (which have seen become industry norms).
Following demand for further help and ideas, he founded private consultancy group, Orange & Gray, alongside a partner, to help private practices run strategic content marketing campaigns and grow revenue. Orange & Gray have since grown into one of the most respected marketing consultancy groups in private practice hearing care helping some of the best-performing clinics in North America to accelerate growth, set benchmarks of excellence, and spearhead the future of private practice.
He now spends his time developing marketing strategies to help his 'Inner Circle' members to continue to lead change, crafting high-performing marketing campaigns (typically over an obscene amount of coffee) and hosting the #1 marketing podcast in hearing care, The Business of Hearing Podcast.
Pricing:
- Members: $20
- Nonmembers: $35
Past Live Webinars
2024 Third Party Talk Track
 Speaker: Fred Boudreaux, Au.D., Regional Manager, Audibel
This class will cover how to effectively differentiate between third-party benefits, how to recommend treatment plans based on the patient’s benefit and how to recommend supplementary service plans.
Navigating Patient Objections: Empowering Hearing Healthcare Professionals in Cochlear Implant Discussions
 Speakers: Kristen Caron, Au.D., Clinical Services Audiologist, Cochlear and Laura Lassen, Au.D., Senior Manager, Growth Channels, Cochlear
In this course, hearing healthcare professionals learn how to guide patients through their hearing journey by understanding when and how to introduce implantable technology.
Protecting Your Most Valuable Assets with Automation
 Speaker: Dusty Potter, BC-HIS
In this course, learn how to use automation to protect and grow these assets through easily implementable automation technology, as well as how to create more margin in your practice and in your life in this informative session.
Infection Control for Hearing Healthcare Practices
 Speaker: Joseph Vespe, MS, MBA, Warner Tech
This course covers the the chain of infection and how it pertains to the hearing healthcare practice with a focus
on the importance of infection control for patients and office personnel.
The Baby Boomer Blueprint: How to Be in Prime Position to Win In The Next 2 Decades
Speaker: Oli Luke, Digital Marketing Strategist; Founder & Owner, Orange & Gray Consulting
The hearing care industry is about to undergo one of the biggest transitions that we’ve seen
in over two decades. In this session, you’ll learn deep-dive details of one of the biggest trends
that is happening right now, and why hearing care is about to enter an era of immense opportunity, despite changes.
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